Islamabad (Web Desk/Agencies): Prime Minister Shehbaz Sharif on Wednesday launched Pakistan TV Digital, an English-language news channel established to project Pakistan’s voice internationally, highlight the country’s viewpoint on national and global matters, and push back against propaganda targeting the nation.
At the inauguration ceremony, the prime minister unveiled a plaque to formally open the channel, emphasizing that its creation would enable Pakistan to communicate its perspective directly to the world.
The occasion was also attended by Minister for Information and Broadcasting Attaullah Tarar, Secretary Information Ambreen Jan, and other senior officials.
During his visit, Shehbaz Sharif visited different sections of the new outlet, met with young media professionals, and appreciated their energy and commitment, stressing their importance in addressing narratives circulated abroad.
Speaking on the occasion, the premier stated that the essential aim of this platform was to present factual news and challenge disinformation about Pakistan.
PM Shehbaz also gave his first interview for the channel’s broadcasts. In excerpts aired by Pakistan Television, he remarked, “If you are in right direction committing yourself with all your passion and energy to serve the cause of your country, that is a huge inspiration.”
When asked about his vision for the country’s future, he expressed his hope to see Pakistan a decade from now as a nation distinguished by economic prosperity, peace, and contentment.
At the ceremony, Information Minister Attaullah Tarar briefed the prime minister on the project’s goals, noting that it would become a credible platform to reach international audiences and advance Pakistan’s diplomatic engagement.
He explained that the channel would spotlight international relations, culture, economy, and analysis, all presented with a Pakistani perspective.
Tarar further said that Pakistan TV Digital would operate with a modern production setup, combining its internal reporting capacity with a global network of freelancers and collaborations with leading news agencies such as Reuters and Associated Press (AP).
This, he added, would ensure timely, accurate, and high-quality reporting. He emphasized that the channel’s mission was to confront biased portrayals common in Western and Indian-influenced regional media and establish itself as a key source of major news grounded in Pakistan’s own narrative.