Meta to launch separate app for AI-powered vibes

California (Web Desk): Meta is currently working on creating a dedicated app for its text-to-video service called “Vibes,” which leverages artificial intelligence (AI) to generate video content based on user inputs.

This new app will serve as a dedicated platform where users can access and interact with AI-generated video feeds more effectively.

According to a report by TechCrunch, Meta introduced Vibes as a feature within the Meta AI app in September 2025.

The service allows users to instruct Meta AI to create short videos similar in style to TikTok clips, based on their preferences and prompts.

In an official statement, Meta highlighted the strong and positive user response to Vibes, prompting the company to begin testing the standalone app.

Meta said it has observed significant engagement with the format, noting that users are frequently creating AI-generated videos and sharing them with friends.

The company believes that the new dedicated app will provide users with a consistent and improved experience, making it easier for them to create, discover, and share Vibes content.

While Meta has not disclosed the exact number of Vibes users, it did confirm that the launch of this feature has contributed to continuous growth in overall Meta AI usage.

By separating Vibes into its own app, Meta aims to keep the main Meta AI app simpler and more streamlined for other uses, while providing a specialized platform focused solely on AI-generated video content.

Meta views AI-generated content as a significant part of the future of social media platforms. In October 2025, the company announced plans to further integrate AI-created images and videos into its algorithmic recommendations to enhance user engagement and content discovery.

This development signals Meta’s commitment to expanding its AI capabilities and innovating the way users create and consume video content in the social media space.