Islamabad (Agencies): The federal government is planning to launch two new channels, ‘PTV Parliament’ and ‘PTV Kids’.
During the meeting of the National Assembly Standing Committee on Information, Broadcasting and National Heritage, which was held on Friday at PTV Headquarters, it was revealed that the government is planning to launch two new channels, ‘PTV Parliament’ meant for better coverage of parliamentary proceedings and ‘PTV Kids’, specifically for children.
Information Secretary Sardar Ahmed Nawaz Sukhera also informed the committee that currently the state run TV channel is unable to generate more revenue and the earning is lower than its expenses.
“PTV’s revenues are gradually declining every year and it has become difficult to meet the expenses within limited resources,” he said and added that PTV‘s own income is too low meanwhile “it earns Rs 7.3 billion from utility bills.”
“However all out efforts are underway to decrease expenses and increase its revenues,” he said.
He also informed the members of the committee that a new policy will be chalked out under which any employee who will bring ads for PTV will get 25% share from it.