California (Web Desk): TikTok has introduced a new feature called "Bulletin Board." This feature will provide brands and creators with a new way to share content with their followers.
The Bulletin Board functions similarly to Instagram's Broadcast Channels, where only creators can post content, while followers can respond only through emojis. Creators will be able to post text, images, and videos that will be visible exclusively to their followers.
This feature will be available only to users who are 18 or older and have at least 50,000 followers. Its aim is to make it easier for creators and companies to share news, updates, and exclusive content with their followers. The content will be shared on the Bulletin Board rather than on TikTok’s general posts, ensuring that only relevant followers can view it.
The Bulletin Board feature was tested starting in June 2025 and has now been officially launched. The company has stated that all content posted on the Bulletin Board must comply with TikTok's community guidelines.
Creators can start using this feature by accessing their inbox and sharing content with their followers in this new way.